Once constructed, 100 Broad Street would be Birmingham’s tallest building, comprising over 500 luxury apartments across 61 storeys. A proposed sky lounge on the top floor will accommodate a roof-top bar and restaurant, boasting panoramic views across the city. Included in the proposals is a two-storey pavilion building with services for residents such as a lounge, gym, cinema and games room.
The site is located within the ‘central ridge zone’; an area identified in Birmingham City Council as appropriate for tall buildings.
FPCR were appointed by Euro Property Investments Ltd to produce a Townscape and Visual Impact Assessment for the tower. As part of the visual assessment, a Zone of Theoretical Visibility was produced to understand where views of the tower may be experienced from. Photomontages were prepared to accurately convey the impact on views from key locations around the city. The scheme gained full planning consent in January 2020.